In response to shifting growth patterns, OEMs, automation device suppliers, and machine control suppliers are developing strategies to cope with unexpectedly high demand and declining growth in more mature technologies. As a result, by 2025, we estimate digital manufacturing solutions will create €32 billion of additional value worldwide, doubling to €17 billion for these players.
Digitization also attracts new players to the market, especially in software, platforms, and application development. As a result, established players are challenged to maintain a foothold on strategic control points, such as the machine-control layer in automation technology stacks.
Business models that go beyond hardware production and sales are supported by software development and data analytics. Within the next few years, software-enabled and as-a-service business models will account for more than half of sector revenues.
Technological innovation, demanding customization and fierce global competition require industrial machinery manufacturers to innovate and optimize products continuously. To this end, machinery manufacturers must employ advanced multidisciplinary design techniques and virtual tools to reduce time to market, improve machine performance, engineer greater reliability, and take control of the cost of ownership.
